Architecture
NYSACX: Emotional Intelligence as Infrastructure
Building the nervous system for AI—ensuring technology senses, respects, and responds to real human emotion in real time.
Tom Shakir - CEO / Founder
London-based father of two, Tom Shakir brings together fashion, culture, technology, and wellness to reimagine how AI connects with humanity. His journey began at London College of Fashion, UAL, where he worked with Mohied Dahabieh for global iconic publications, cultural icons, brands, and artists as an editorial fashion, music, and youth culture photographer, assistant, artist liaison, and promoter—funding his way through his 20s.
Those years revealed a fundamental truth: connection, culture, and emotional authenticity are the missing pieces in today’s digital world. That insight became the foundation of NYSACX.
Around 2010, Tom relocated to Australia, leading a freemium weekly travel and music street press for expats. Over the next decade, he facilitated interviews with over 600 artists, growing the magazine to a peak of 200,000+ niche readers. From 2012 to 2020, he ran a boutique marketing agency, supporting clients from Sri Lanka’s largest wine and spirits retailer to startups, SMEs, and Gen Z-led businesses.
Today, Tom leads a mission to ensure AI doesn’t just process data—it understands and respects the emotional truth of human experience.
Chris Pile - CTO / Founder
Asia based runner, foodie, and occasional DJ, building AI-native platforms that transform how regulated industries innovate at speed—with a belief that the best technology doesn't just think faster, it understands deeper.
My journey started in technology leadership across three continents—Asia Pacific, the Middle East, and Europe—where I learned that the hardest problems in tech aren't technical. They're cultural, organizational, and deeply human. Over 25 years, I've built and scaled technology teams in environments where most people said it couldn't be done. At Reinsurance Group of America (RGA), I built their regional technology capability from zero to 80 staff as Regional Head of Technology, creating the infrastructure for a multi-billion dollar reinsurance operation across APAC. At Insurance Australia Group (IAG), I ran their Innovation Lab (IAG Firemark Labs), launching new ventures and products for Australia's largest general insurer.
These experiences taught me that innovation isn't about having the best technology—it's about moving fast in slow industries while keeping humans at the center. The real breakthrough happens when technology amplifies human judgment rather than replacing it, when AI understands context and emotional truth, not just data patterns. Today, as a Fractional CTO and cofounder of NYSACX, I partner with founders and enterprises to ship AI-native products that bridge human emotional intelligence with machine decision-making, building systems that move at startup speed while respecting the complexity of how people actually work and think.

The Team Behind the Vision
Chris Pile
Chief Technology Officer with deep expertise in AI and enterprise systems, architecting the technical foundation that makes emotional intelligence measurable and actionable at scale.
Advisory Board
Strategic advisors spanning aviation, wellness, and human performance, bringing cross-industry insights into emotional intelligence applications and real-world implementation.
Key Partners
Supported by industry leaders including Joe Wicks (NuBreed Hotels) and Stephen Amfo (Amfo Talent), who recognized the transformative potential early and helped turn concept into execution.
NYSACX - Founded June 2025, UK
In 2025, with support from Chris Pile (Mission Plus), Joe Wicks (NuBreed Hotels), and Stephen Amfo (Amfo Talent), I incorporated NYSACX in the UK — transforming it from concept to company and defining its foundation: Emotional Intelligence Infrastructure (EII).
Learning Emotional Resonance in the Field
When you live in a small fishing village in the middle of the Indian Ocean you learn a lot about people from all walks of life.

Ayubowan
The Problem We're Solving
I recognised early that AI lacked emotional context — it could process data but not understand people. That insight became the foundation for NYSACX: building emotional intelligence into technology so humans and systems can finally operate in sync.
The age of AI demands infrastructure that bridges technology and humanity.

Without emotional intelligence, AI remains a powerful tool operating in the dark.
Our Solution: The Nervous System for AI
01
Sense
Wearables and AI capture real-time emotional signals—heart rate variability, stress markers, engagement levels—from humans in context.
02
Respect
Our systems interpret emotional data with human insight, understanding nuance, cultural context, and individual differences rather than reducing people to metrics.
03
Respond
AI adapts its behavior based on emotional intelligence—adjusting communication, timing decisions, and prioritizing wellbeing alongside performance.
If AI is the brain, NYSACX is the nervous system—connecting intelligence to empathy, data to humanity, and decisions to emotional truth.
Go to Market Strategy
Aviation x Connector
Boost ancillary revenue through happiness. Even a 1% increase in emotional satisfaction scales customer lifetime value.
Wearable x Integration
Develop new signal layers that connect technology with the human mind — transforming passive data into active emotional understanding.
Enterprise x Community
Unite teams in emotionally intelligent environments worldwide, fostering trust, creativity, and sustained performance.
Business happens in motion — on flights, at hotels, events, dinners, and retreats. Wearables now sit at the centre, turning connection and performance into measurable insight.
Why Emotional Infrastructure Matters Now
Trust Drives Adoption
As AI becomes universal, systems that earn human trust will lead. Emotional intelligence turns AI from a tool into a partner that understands and respects people.
Performance Demands Wellbeing
Sustainable performance depends on emotional clarity. Burnout and disconnection limit output — emotional infrastructure solves these root issues.
Differentiation Through Empathy
In saturated markets, empathy is the edge. Organisations that sense and respond to emotion deliver experiences competitors can’t replicate with data alone.
Regulatory Momentum
Global focus on AI ethics, wellbeing, and human-centred design is accelerating. The winners will be those embedding empathy into technology from the start.
NYSACX is ready to move
We’ve established a structured framework and technology stack to detect and map emotional intelligence. Data from early MVP tests using simulated emotional signal inputs is being used to benchmark responses and define what we intend to formalise as an industry-supported logic test — a standard for verifying interactions between AI and humans.
Our focus is to ensure AI communication aligns with the shifting mind states, logic flows, and frequencies that humans experience throughout the day.
Current AI systems have limited capacity to recognise or adapt to these transitions.
In short, we’re solving communication between AI and humans.
© 2025 NYSACX Group Limited (UK 16490243)— Emotional Intelligence as Infrastructure